Fit & Size Guide
General Sizing Reference
Compare UK, US, and EU sizes for clothing and footwear before choosing your size.
This guide is designed to help you choose your best size across tops, bottoms, dresses, outerwear, and shoes. Sizing may vary slightly depending on product fit, fabric, stretch, cut, and manufacturing measurements.
Women’s General Clothing
| Size | UK | US | EU | Bust | Waist | Hips |
|---|---|---|---|---|---|---|
| XS | 4–6 | 0–2 | 32–34 | 78–84 cm | 60–66 cm | 84–90 cm |
| S | 8 | 4 | 36 | 84–88 cm | 66–70 cm | 90–94 cm |
| M | 10–12 | 6–8 | 38–40 | 88–96 cm | 70–78 cm | 94–102 cm |
| L | 14–16 | 10–12 | 42–44 | 96–104 cm | 78–86 cm | 102–110 cm |
| XL | 18 | 14 | 46 | 104–112 cm | 86–94 cm | 110–118 cm |
Men’s General Clothing
| Size | UK / US | EU | Chest | Waist | Hips |
|---|---|---|---|---|---|
| XS | 34 | 44 | 86–91 cm | 71–76 cm | 86–91 cm |
| S | 36–38 | 46–48 | 91–97 cm | 76–81 cm | 91–97 cm |
| M | 40 | 50 | 97–103 cm | 81–87 cm | 97–103 cm |
| L | 42–44 | 52–54 | 103–111 cm | 87–95 cm | 103–111 cm |
| XL | 46 | 56 | 111–119 cm | 95–103 cm | 111–119 cm |
| XXL | 48 | 58 | 119–127 cm | 103–111 cm | 119–127 cm |
Women’s Footwear
| EU | UK | US Women | Foot Length |
|---|---|---|---|
| 35 | 2.5 | 5 | 22.1 cm |
| 36 | 3.5 | 6 | 22.9 cm |
| 37 | 4 | 6.5 | 23.5 cm |
| 38 | 5 | 7.5 | 24.1 cm |
| 39 | 6 | 8.5 | 24.8 cm |
| 40 | 6.5 | 9 | 25.4 cm |
| 41 | 7.5 | 10 | 26.0 cm |
| 42 | 8 | 10.5 | 26.7 cm |
Men’s Footwear
| EU | UK | US Men | Foot Length |
|---|---|---|---|
| 39 | 6 | 7 | 24.8 cm |
| 40 | 6.5 | 7.5 | 25.4 cm |
| 41 | 7.5 | 8.5 | 26.0 cm |
| 42 | 8 | 9 | 26.7 cm |
| 43 | 9 | 10 | 27.3 cm |
| 44 | 9.5 | 10.5 | 27.9 cm |
| 45 | 10.5 | 11.5 | 28.6 cm |
| 46 | 11 | 12 | 29.2 cm |
How To Measure Correctly
Chest / Bust
Measure around the fullest part while keeping the tape straight around your body.
Waist
Measure the narrowest part of your natural waist while standing relaxed.
Hips
Measure the fullest area of your hips with the tape level and comfortable.
Foot Length
Measure from the back of your heel to the longest toe while standing flat.
General Fit Advice
- Choose a larger size if you prefer a more relaxed fit.
- Choose your usual size for standard regular-fit items.
- Fitted garments may feel smaller than relaxed designs.
- Stretch fabrics may allow additional comfort and flexibility.
- Allow 1–3 cm difference due to manual measurement.
This size guide is a general reference and should be used together with each product’s style, fabric, and intended fit.
